Excellent article, Matt! I enjoyed not only the main article but also all the considered comments it has elicited. Just from reading this one piece, I have identified several items I need to absorb and research. Reading is so rewarding!

Bob Bly, one of the most successful COPYWRITERS of our time, stresses the importance of voracious reading in order to be a good copywriter. Not just reading copywriting books either — books of all types, including fiction.

Thanks for your reminder that consistent reading is a prerequisite to writing well.